In early December I was shopping in my favorite used book store and hit upon a treasure-trove of LIFE magazines from the 1940′s, 1950′s, 1960′s and 1970′s. They were filthy and many were really ratty, but I thumbed through them anyway. I even bought a few but gave them away as Christmas gifts. Now I wish I had kept at least one for myself because the historical content and ads were so interesting and entertaining. I literally could have stayed in the store all day looking through the magazines.
Today I came across the Vicks Time Line - A Century of Caring and I started kicking myself for not keeping any of the LIFE magazines, because I would SO love to see a vintage Vicks® ad in original print! Maybe I’ll have to “borrow” the magazines and take a peek? {smiling}
I am partial to the ads that Vick’s had in the 1940′s.
I mean, how cute is that little girl? And the words? ”MY MOM IS SURE SMART”. Um, hello. Me likey. If only my kids would BOTH say and BELIEVE that. {laughing} Since their dad is a pharmacist, I am quite positive that they will NEVER think I’ve got smarts when it comes to medicine. They know who has a Doctor of Pharmacy degree in our home and it certainly isn’t me. I also love that this was the first color print ad Vicks® ran.
Moving on to another decade….who remembers the line of Vicks® for kids that was introduced in the 1980′s?
In the late 1980′s Vicks® introduced their Pediatric line with 3 “just for kids” products. I clearly remember always having a bottle of Vicks® Formula 44D on hand at my house. (They also came out with Vicks® Formula 44M and Vicks® Formula 44 with cough suppressant.) I also remember having it administered on a regular old spoon from the silverware drawer in the kitchen. Apparently a teaspoon loosely meant a teaspoon (and not the measuring teaspoon kind) in my house. That form of administration would never fly in this one. :)
Do you have any memories associated with a particular decade of Vicks®?
A special thanks to the makers of Vicks for some seriously fun advertising approaches over the years and for choosing me to be a Vick’s Blogger! Images owned by Vicks and used by permission.
